Connection to Jellyfish
In 1961 a group of researchers from Princeton University were working at Friday Harbor near Seattle, Washington. They noticed that a constant stream of glowing jellyfish floated by their lab each day and decided to study this specific species of jellyfish called Aequorea victoria to determine what caused them to glow. Led by Osamu Shimomura, PH.D, the group developed an extraction process and eventually discovered that the cause of the glowing jellyfish was a specific ingredient. Researchers began using this ingredient, apoaequorin, in many experiments. Decades of research and laboratory use then followed.

Research conducted at the University of Wisconsin-Milwaukee in the early 2000 helped determine that apoaequorin could play a useful role in supporting brain health. Clinical trials on humans were subsequently conducted and it was shown that this ingredient helped improve memory with those experiencing mild memory loss due to aging.