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Everything you hear, feel, see and think is controlled by your brain. As you age, you lose about 30,000 brain cells a day and that impacts every aspect of your life… how you think and how you feel. You lose these brain cells because you lose the ability to regulate calcium ions.
Recently, scientists made a significant breakthrough locating a calcium-binding protein (CaBP) called apoaequorin. They discovered this calcium-binding protein in a certain jellyfish, located primarily in the Pacific Ocean. Apoaequorin can help regulate calcium ions to maintain a healthier brain, sharper mind and clearer thinking*.
The active ingredient
Prevagen’s active ingredient is the calcium-binding protein apoaequorin. Prevagen helps maintain calcium ion homeostasis, which helps control the proper balance of calcium ions within the cells*. Calcium is important for healthy bones and teeth, but calcium ions play a far greater role in your brain. Calcium ions are responsible for millions of cellular reactions and essential for brain cell health.
Click here to learn more about calcium in the human body.
Prevagen allows you to achieve a calcium ion balance so you retain a better memory and have more focus and concentration*.
Prevagen helps keep your brain cells alive longer, resulting in more than just better and sharper thinking*. When your brain cells are healthier, your whole body is healthier*.

Prevagen acts as a surge protector*
A surge protector is an appliance designed to protect devices from voltage spikes. It attempts to regulate the voltage supplied to an electric device by either blocking or by shorting a voltage to a safe threshold. In the same way, Prevagen is designed to regulate calcium ions, to keep the levels of calcium at a safe threshold*. Calcium ions are vital for cellular functions - but like most things in life - too much calcium can be harmful.
Click here to learn more about calcium balance.
We lose the ability to protect our brains
Throughout our lives, we lose calcium-binding proteins. The loss of these calcium-binding proteins becomes more pronounced with increasing age. Older cells are more susceptible to damage and have a greater need for the protection Prevagen provides*.

Laboratory research has demonstrated that Prevagen has potent cell protecting activity through its ability to bind calcium ions*. Studies show a reduction in cellular death of up to 50% when compared to non-Prevagen treated cells*.
Prevagen was developed by scientists and University researchers in Madison, WI and is intended to be taken daily to supplement and replace important proteins in the body, especially the brain*. Prevagen is an all-natural product with no harmful side effects.
View directions and label information
Reducing brain cell death*
In University studies, Prevagen was shown to reduce brain cell death by up to 50%, when compared to non-Prevagen treated cells*. It’s the first and only supplement that restores CaBP levels and protects your brain cells from death*. Keeping our brain cells protected becomes more and more important as we age. At around the age of 40, the human brain begins to show signs of aging and the level of calcium-binding proteins begins to drop.

Aging and Prevagen
In the United States, 10,000 baby-boomers turn 50 every day. And although a touch of gray hair can look distinguished, there are other side-effects that may be unwanted, such as memory loss, poor focus and a lack of mental clarity.
Prevagen has been proven to work more effectively in aged brains, when compared to younger brains*.
Understanding the science
If you have any questions or concerns about Prevagen, please feel free to visit our FAQ page. If you cannot find the information you are looking for, or if you would like further information, feel free to contact our friendly customer service toll-free at 1-888-814-0814. A representative would be more than happy to assist you. Below is a video of how Prevagen works to protect brain cells*.

(Requires QuickTime: click here)
*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.
Patent Pending.
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For Technical Questions please call 888.814.0814
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